Sustaining customer loyalty in the beauty and cosmetics industry isn’t pretty; it’s a constant challenge. Given the growing competition, voluminous number of products, and array…
Walking around Penn State University Park is not the easiest thing to do for any student. There are hundreds of people around you at any…
There are 5 different indoor location technologies: GPS, WiFi, RFID, Beacons and NFC. They’re all used in different cases according their features. We’re going to…
Despite their love of and ease within the online world, today’s young people are not exclusively virtual shoppers, glued to their screens throughout the purchase…
There are millions of Bluetooth Low Energy devices in the world: Mobile devices. In fact iBeacon technology is only one use of the Bluetooth Loe…
After solving the basics, such as having enough seats at the gates and speeding security lines, airports need to improve their spending on “emotional” aspects…
Ford dealers soon may have another way to draw buyers into their showrooms: beacons. The U.S.-based automaker is set to begin a pilot program that…
This year’s official Cannes Lions International Festival of Creativity app, released on Monday in conjunction with the event, sports integration with Apple’s iBeacon technology to…
InterContinental Hotels Group (IHG) announced that it is trialling and selectively rolling out several digitally-driven innovations to provide a more personalised and interactive experience for…
Digital Social Retail ,a division of Holosfind Group, signed a sales contract and licensing partnership with a Mexican company to create the first proximity network…
Tesco has partnered with Unilever to roll out iBeacon technology to 270 Tesco stores. The tech works by triggering exclusive offers and discount coupons to consumers…