Samsung has pushed live its website promoting its new Proximity, the company’s equivalent to Apple’s iBeacon. According to its website, Samsung Proximity is a “mobile marketing platform that connects consumers with places via cutting-edge Samsung location and context-aware technology.”
Proximity is essentially a copycat of iBeacon, almost a reactive move by the company but at one point, Samsung did surpass Apple as the top phone manufacturer at one point. The main difference between Apple iBeacon and Samsung Proximity however is the way each responds to Bluetooth LTE beacons. Apple iBeacons can alert a device only if there are specific apps installed that can ‘talk’ to these beacon signals. Samsung Proximity however is integrated directly into the phones hardware, meaning you do not need certain apps to receive such push messages.